Overview:

Rockland specializes in affordable luggage sets designed for everyday use. The brand offers a wide variety of styles and colors, making it popular among budget-conscious travelers seeking functional and stylish options.

Signature Products:

• Melbourne Hardside Expandable Spinner: A lightweight carry-on with a durable ABS shell.

• Fashion Softside Upright Luggage Set: A versatile set including multiple sizes for family travel.

Materials & Craftsmanship:

Rockland uses lightweight ABS plastic and polyester materials, focusing on affordability and practicality. While not luxury-grade, their luggage is built for short-term use and casual trips.

Target Audience:

Rockland appeals to budget-conscious families, casual travelers, and those seeking affordable luggage for occasional trips.

Brand Differentiators:

• Bold, colorful designs with various patterns and styles.

• Affordable pricing for multiple-piece sets.

• Functional yet basic features for short-term travel.

Pricing & Accessibility:

Rockland suitcases typically range from $50 to $150, positioning them in the budget category. They are widely available through major retailers like Amazon, Walmart, and Target.