Overview:

Away redefined the luggage industry by combining minimalist aesthetics with functional innovation. Their products focus on clean designs, durability, and travel convenience, making them popular among modern travelers.

Signature Products:

• The Bigger Carry-On: A durable polycarbonate suitcase with a built-in USB charger.

• **The Medium: **A larger checked suitcase designed for extended trips with a compression system.

Materials & Craftsmanship:

Away uses lightweight polycarbonate shells, YKK zippers, and TSA-approved locks, emphasizing both durability and practical design. Their interiors feature compression systems and laundry bags for better organization.

Target Audience:

Away appeals to modern, tech-savvy travelers seeking minimalist yet functional luggage suitable for both business and leisure trips.

Brand Differentiators:

• Minimalist design with built-in tech features.

• Direct-to-consumer business model focusing on affordability.

• Lifetime warranty and 100-day trial period.

Pricing & Accessibility:

Away suitcases range from $275 to $600, positioning them in the premium category. They are available through the brand’s official website and select retail stores.