Overview:

Amazon Basics is the in-house brand of Amazon, focusing on affordable, no-frills products for everyday use. Their luggage range prioritizes functionality and accessibility, making travel easier for budget-conscious customers.

Signature Products:

• Hardside Spinner: Durable polycarbonate suitcase with a scratch-resistant finish.

• Softside Carry-On: Lightweight polyester suitcase with multiple compartments for organization.

Materials & Craftsmanship:

Amazon Basics uses polycarbonate and durable polyester materials, focusing on lightweight and practical designs. The suitcases emphasize ease of use and simplicity over luxury finishes.

Target Audience:

Amazon Basics appeals to budget travelers, students, and families seeking functional luggage at an affordable price.

Brand Differentiators:

• Extremely affordable pricing compared to premium brands.

• Simple, functional designs without luxury embellishments.

• Available exclusively on Amazon with fast shipping options.

Pricing & Accessibility:

Amazon Basics suitcases typically range from $50 to $150, making them highly accessible. They are sold exclusively through Amazon's online marketplace.