Top 5 Celebrity Luggage Collaborations 2025

In 2025, celebrities are redefining travel fashion with exclusive luggage collaborations. These partnerships combine style, functionality, and eco-friendly materials, driving a 20% boost in brand visibility and increasing sales by 15%. From Rihanna’s bold designs with Rimowa to Taylor Swift’s heritage-inspired Goyard collection, these limited-edition pieces cater to travelers seeking both practicality and statement-making style.

Key Highlights:

• Rihanna x Rimowa: Sleek aluminum designs with custom colorways, starting at $1,300.
• Harry Styles x Carl Friedrik: Minimalist polycarbonate luggage with leather accents, priced from $500.
• Zendaya x Tumi: Urban designs with tech-savvy features like USB ports, starting at $450.
• Taylor Swift x Goyard: Timeless monogrammed pieces with metallic finishes, priced from $3,420.
• Dwayne Johnson x Roam: Rugged, adventure-ready luggage starting at $295.

Quick Comparison:

These collaborations are reshaping the luggage market, offering something for every traveler - from luxury collectors to adventure seekers.

RIMOWA Luggage Review 2025 (Is it Worth It?)

Celebrity Partnerships and the Luggage Market

Celebrity partnerships are shaking up the luggage industry by blending star appeal with functional design. With the global luggage market on the rise, these collaborations are proving to be a game-changer - boosting brand visibility by 20%, increasing sales by 15%, and building trust, as 72% of consumers prefer brands endorsed by well-known figures [1] [2].

What makes these partnerships click? It’s all about aligning with the celebrity’s image. Take Dwayne 'The Rock' Johnson’s collaboration with Roam, for example. His adventurous persona connects perfectly with fitness lovers and outdoor travelers, adding credibility while strengthening the brand’s reputation.

These collaborations also stand out by offering features like eco-friendly materials and advanced security systems. Limited-edition collections add an element of exclusivity, creating urgency and appealing to younger shoppers who crave distinctive, celebrity-backed products.

Here’s how celebrity collaborations stack up against standard collections:

These partnerships are transforming luggage from a practical necessity into a sought-after fashion statement. By tapping into modern travelers’ desire for both style and function, celebrity collaborations are driving growth and shaping the future of the industry.

1. Rihanna and Rimowa

In 2025, Rihanna teamed up with Rimowa to launch a limited-edition luggage collection that blends top-tier functionality with her bold fashion sense. Crafted using Rimowa's signature materials, such as aircraft-grade aluminum and premium polycarbonate, the collection stands out with Rihanna's unique design touches.

The luggage features custom color options and personalized luggage tags that reflect Rihanna's unmistakable style. As a frequent Rimowa user, this collaboration feels like a natural extension of her travel preferences. Rihanna's worldwide influence and distinct fashion perspective add a new dimension to the luxury luggage market.

Here’s what the collection offers:

Each piece is individually numbered and comes with exclusive packaging and certificates of authenticity, making it a must-have for collectors. Positioned within the ultra-luxury market, the collection includes various sizes and price points, appealing to a wider audience of luxury enthusiasts.

This collaboration demonstrates how a celebrity's personal style can reshape a brand’s image, much like Harry Styles' partnership with Carl Friedrik.

2. Harry Styles and Carl Friedrik

Harry Styles has teamed up with Carl Friedrik to launch a high-end luggage collection for 2025, blending Carl Friedrik's craftsmanship with Styles' unique fashion flair. This partnership brings a sleek, stylish range of luggage that combines modern practicality with timeless design.

The collection is built around a tough polycarbonate shell accented with leather details. It comes in three elegant colors: black, sand, and navy. Designed with both aesthetics and usability in mind, these pieces strike a balance between sophistication and everyday functionality.

Key features include silent wheels for smooth travel, TSA-approved locks for security, and spacious mesh compartments to keep belongings organized. The durability of the collection has been highlighted by Grazia, which praised its ability to withstand impact.

Prices start at $500 for carry-on items and go up to $2,000 for larger options, making this collection an accessible choice within the premium luggage market. The range has captured attention from fashion lovers and frequent flyers alike, further cementing Carl Friedrik's reputation in the luxury space.

While this collection reflects Styles' minimalist aesthetic, Zendaya's collaboration with Tumi takes a more daring yet practical approach.

3. Zendaya and Tumi

Zendaya teamed up with Tumi to create a standout collection of luxury travel gear. This limited-edition lineup combines bold, modern designs - drawing inspiration from Zendaya's iconic red-carpet looks - with Tumi's trusted materials for durability and style.

The collection includes a variety of travel must-haves:

What makes this collection stand out? It merges high-fashion design with practical features. Each piece is part of a limited edition, complete with a numbered authenticity plate. Thoughtful details like expandable compartments and RFID-blocking pockets make it ideal for today's travelers.

Fashion analyst Marie Chen notes:

"The Zendaya x Tumi collaboration successfully bridges the gap between high-fashion aesthetics and practical luxury travel gear, appealing to both fashion enthusiasts and frequent travelers."

You can find the collection at select Tumi stores or on their website. While Zendaya's bold designs push the boundaries of celebrity collaborations, Taylor Swift's partnership with Goyard offers a more classic, heritage-inspired take.

4. Taylor Swift and Goyard

Taylor Swift's collaboration with Goyard marks a rare venture for the brand into celebrity partnerships. This collection combines Goyard's long-standing craftsmanship with Swift's modern style, offering a fresh twist on their established heritage.

The collection showcases Goyard's signature Goyardine canvas, updated with new design elements. Swift's custom colorways feature subtle metallic touches, blending her contemporary aesthetic with Goyard's trademark chevron pattern. The canvas itself has a pearly finish, drawing inspiration from Goyard's Pearly Collection.

The collection is available exclusively at nine official Goyard locations worldwide. Robert Finch, Handbag Valuation Manager, highlights the unique appeal of this collaboration:

"The house was renamed Goyard in 1853 by François Goyard, who later took over as head of the company. This heritage, combined with Taylor Swift's influence, creates an unprecedented collector's appeal."

Goyard's pieces typically hold strong resale value, averaging 112%. This collection is expected to follow suit, blending Goyard's craftsmanship with subtle nods to Swift's style. Each item includes the mechanically etched and stenciled Goyardine pattern.

Pre-orders were reserved for very important clients (VICs), staying true to Goyard's exclusive retail practices. While Swift's collaboration focuses on elegance and tradition, Dwayne 'The Rock' Johnson's partnership with Roam takes a completely different, more rugged direction.

5. Dwayne 'The Rock' Johnson and Roam

This collection reflects Dwayne Johnson's adventurous lifestyle while upholding Roam's reputation for quality. It features durable polycarbonate shells reinforced with aluminum frames, designed to handle the rigors of frequent travel. Thoughtful details like precision-engineered wheels and TSA-approved locks are seamlessly integrated into each piece.

The collection is produced in limited quantities, available exclusively through Roam's website and select retail locations. In Roam's press release, Johnson shared his enthusiasm for the collaboration:

"I'm excited to partner with Roam to create a collection that reflects my adventurous lifestyle."

Designed with travelers in mind, the pieces feature reinforced corners, water-resistant materials, and compartments for electronics, shoes, and other essentials. These practical features address common travel challenges. While positioned in the premium price range, the collection remains more accessible than ultra-luxury options.

This partnership highlights a shift in the luggage market, where even high-end collections prioritize functionality and durability. Dwayne Johnson's collaboration with Roam also reflects the growing appeal of celebrity-backed designs tailored for adventure-seeking travelers.

Comparison Table

Here's a side-by-side look at the standout features of these celebrity luggage collaborations:

This table showcases the variety of options available, from bold luxury (Rihanna x Rimowa, Taylor Swift x Goyard) to practical durability (Dwayne Johnson x Roam, Zendaya x Tumi) and stylish professionalism (Harry Styles x Carl Friedrik).

The luggage market is growing steadily, with a 7.3% compound annual growth rate projected from 2023 to 2028 [2]. These celebrity collaborations meet the diverse needs of travelers - whether you're after exclusivity, functionality, or a mix of both. Pricing spans from more accessible premium options (Dwayne Johnson x Roam) to ultra-luxury pieces (Taylor Swift x Goyard), ensuring there's something for every budget and travel style.

Conclusion

The 2025 celebrity luggage collaborations have turned everyday travel gear into sought-after fashion items, blending star appeal with functionality. These partnerships have reshaped consumer preferences, especially among younger travelers and style-savvy buyers, driving higher engagement for luggage brands.

The focus on eco-friendly materials highlights a growing shift in the industry toward combining environmental responsibility with premium design. With collections offering a range of price points, they appeal to travelers with varying budgets and preferences. These collaborations have also encouraged established luggage brands to rethink their approach, introducing fresh materials, unique designs, and improved usability - benefiting the market as a whole.

Looking forward, the popularity of these partnerships points to a growing trend of celebrity-driven designs in the luggage space. Travelers are increasingly drawn to pieces that balance personal expression with practicality, and these exclusive collections perfectly capture that blend. Such collaborations are set to influence future luggage trends, emphasizing creativity and individuality in travel essentials.